![]() ![]() ![]() While the idea of spending real money on clothing that does not physically exist is baffling to many, virtual possessions generate real sales in the "metaverse" – online environments where people can congregate, walk around, meet friends and play games.ĭigital artist and Japan-enthusiast Kai's real name is Noah. Selling kimonos for around $140 each, he said he made $15,000-$20,000 in just three weeks. When the virtual world Decentraland said in June users could make and sell their own clothing for avatars to wear on the site, Hiroto Kai stayed up all night designing Japanese-inspired garments. People care how their avatars look and are willing to pay for it. The free-to-play gaming industry started the trend and the rest followed suit – literally.
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